Regardless of which set of Internet marketing tools you employ, your web presence can be your primary marketing vehicle. But what benefit will a website bring to your business if people are visiting without completing the desired action (i.e.: making a purchase, subscribing to a newsletter, etc.)? Define your business goals and target audience and ensure that your site effectively persuades visitors to take the desired actions using Conversion Architecture.
What is Conversion Architecture?
The foundation of Conversion Architecture is the implementation of a persuasive process to complete transactions.Your target customers will be analyzed by your WSI Internet Marketing Consultant based on their behaviour and objectives. The profiles will then be used to help determine the layout, design and content of your website, landing pages and other web elements. The visitor experience should follow the persuasion process to the final click where they convert into a customer, an information consumer, or a contact.
Your WSI consultant will monitor and measure your digital marketing campaign on an ongoing basis.
Getting the emphasis right
WSI describest Direct Marketing Association’s suggestion of 40% Audience Targeting, 40% Offer and 20% Creativity as building targeted traffic and converting clients.
Our experienced internet marketing consultants will focus on helping you:
- Attract relevant traffic (find 10 visitors that produce two transactions rather than 1000 that produces 1);
- Provide a variety of valuable offers; of products, subscription to a newsletter, or information, and
- Use target customer profiles to design a website that appeals, and leads traffic to conversion.
Whatever diverse Internet marketing methods you employ, (pay-per-click advertising, landing pages, viral marketing campaigns, etc.) you should always think of your website as your primary marketing vehicle.
Improving your Web Presence
Effective tools we can help you use to improve your web presence includes:
- Social media like Facebook, Linkedin, Youtube, blogs;
- Landing pages, and
- Micro-sites.
Our Services
Connect with yourWSI consultant to discover how to use digital marketing channels to drive traffic to your site and convert your web traffic to customers and contacts.